Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
Nordic Entertainment (NENT) Group has extended its exclusive UEFA Champions League broadcast rights in Denmark until 2024. Whereas airings will be carried out on pay-television, all matches will be streamed live on the broadcaster’s pan-Nordic OTT service Viaplay. Under this new three-year deal between NENT and UEFA, coverage of the Champions League in Denmark will also include match highlights and extensive studio programming.