Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
NENT holds pan-Nordic media rights to the German Bundesliga until 2021. The broadcaster shows live Bundesliga matches across its television and digital platforms in high definition every week. This includes its streaming service Viaplay and linear TV channels. Commentary is provided in local languages in each Nordic country, along with expert studio analysis.