Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
Pan-Nordic broadcasting company NENT Group has extended its exclusive German Bundesliga media rights until 2025. The TV operator will air over 300 live Bundesliga matches on its over-the-top (OTT) streaming service Viaplay in the Nordic region, every season. The new deal, which starts in 2021, also includes rights to the Bundesliga’s relegation play-off games, Super Cup and 2. Bundesliga. The matches will be aired on pay-television with local-language commentary. At least one game will be televised in Ultra HD, every match day. Coverage will be complemented by studio analysis and match highlights.
NENT Group has secured exclusive Europa League rights in Sweden, Norway and Finland in a three-year deal that will run from 2021 to 2024. All Europa League matches will be streamed live on Viaplay, with extensive studio programming. Games will be available on Viasat’s pay-television offerings across the region, whereas NENT Group’s Swedish, Danish and Norwegian linear TV channels will also broadcast select matches. The pan-Nordic media company is set to offer all the Europa League action with local-language commentary in all three countries.