Nordic Entertainment (NENT) Group’s OTT streaming service has acquired exclusive rights to the annual German Super Cup through 2029 following an extension on a prior four-year deal. The Super Cup will be live-streamed on Viaplay, NENT Group’s OTT service in high definition.
Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
NENT Group has retained its Bundesliga rights in the Nordic region until 2025. The broadcast deal extension will see the pan-Nordic broadcaster air over 300 live German Bundesliga matches on its streaming service Viaplay, every season. Many of these Bundesliga games will also be aired live on NENT Group’s linear television networks. At least one Bundesliga match will be shown in Ultra HD format every match week. The agreement also includes pan-Nordic media rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation playoffs. Additional programming will include expert studio analysis in local languages, and match highlights.
NENT Group will continue to maintain their exclusive rights in Sweden through 2025 as a result of their four-year deal with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga. Viewers will be able to enjoy 300 Bundesliga matches per season over the course of the next four years via Viaplay’s high-def OTT’s live-streaming service, with game-day comments, key match highlights, and analysis all provided in Swedish.
NENT Group has secured exclusive Europa League rights in Sweden, Norway and Finland in a three-year deal that will run from 2021 to 2024. All Europa League matches will be streamed live on Viaplay, with extensive studio programming. Games will be available on Viasat’s pay-television offerings across the region, whereas NENT Group’s Swedish, Danish and Norwegian linear TV channels will also broadcast select matches. The pan-Nordic media company is set to offer all the Europa League action with local-language commentary in all three countries.